Building a demand engine from zero
As the first marketing hire at a Series A B2B SaaS company, I built the marketing function from nothing into the primary growth channel, then built the AI systems that let a tiny team operate like a large one.
Role
Marketing Lead, first hire
Company
Delightree, Series A SaaS
Scope
Demand gen, paid, content, ops, AI
Outcomes
The challenge
When I joined, marketing was a blank page. No funnel, no attribution, no pipeline contribution. The mandate was simple and hard: turn marketing into a real revenue channel, quickly, with almost no team and a tight budget.
What I did
- Built the full demand-generation funnel in HubSpot: lead scoring, UTM architecture, buyer-intent tracking, and routing.
- Ran paid search end to end, rebuilding landing pages and scaling spend after the Series A while holding cost per lead flat.
- Scaled content with AI: dozens of SEO competitor-comparison pages, plus a library of customer case studies built from sales-call transcripts.
- Designed an AI-native marketing stack: custom Next.js apps, a Cloudflare-hosted analytics dashboard, and content pipelines wired into HubSpot, Webflow, and sales calls.
- Authored the company copywriting guide and led a full go-to-market repositioning across the website and every channel.
The result
Marketing went from zero to sourcing roughly a third of new closed-won revenue and a comparable share of open pipeline. Just as important, the AI-native stack means a two-person team ships the output of a much larger one, and the system keeps compounding without more headcount.
Let's talk
Want results like these?
Tell me where your marketing is stuck. You'll get a straight answer on whether I can help, usually within two business days.