rocket Ways to work together

Embedded marketing leadership

Own and scale your marketing function end to end. I step in as the senior marketing owner, strategy, team, and execution under one roof, and run the first-marketing-hire playbook for you.

Best for

Seed to Series B SaaS with no senior marketer

Format

Embedded, hands-on

Owns

Strategy, team, demand, ops

What it is

Most early-stage teams don't need another advisor. They need someone to own marketing outright and be accountable for the number. Embedded leadership means I take full responsibility for the function: I set the direction, build the engine, hire and coach the team, and report results the board can trust, the same way I've done it as a first marketing hire more than once.

What I own

  • check_circleMarketing strategy and positioning, tied directly to revenue goals.
  • check_circleThe full demand-generation engine: paid, SEO, content, lifecycle, and events.
  • check_circleMarketing operations: HubSpot, lead scoring, multi-touch attribution, and routing.
  • check_circleThe AI-native stack that lets a lean team produce the output of a much larger one.
  • check_circleHiring, onboarding, and coaching the marketing team.
  • check_circleReporting the exec team and board can actually trust.

How it works

01

Audit & align

Diagnose the funnel, data, and team in the first weeks, and align on the revenue targets that matter.

02

Build the engine

Stand up the funnel, attribution, and core channels, and wire in the AI tooling that keeps it lean.

03

Scale & systematize

Hire to fill the gaps, compound what works, and leave behind a function that runs without me.

What you walk away with

A marketing function that sources real pipeline, a team that runs on its own, and systems that keep compounding after the engagement ends, not a dependency on me.

Other ways to work together

Let's build your demand engine

I help high-growth B2B SaaS teams turn marketing into a primary revenue channel.

  • check Goes straight to me, not a team inbox
  • check A reply within two business days
  • check An honest take on whether I can help

I read every message personally.