Fractional & advisory marketing for B2B SaaS
Senior marketing leadership without a full-time hire. Plug me in as a monthly sounding board, or as a hands-on fractional lead who sets direction, sharpens priorities, and levels up the team you already have. As much or as little of me as you need.
Best for
Founders who want senior judgment on call
Format
Advisory or fractional retainer
Cadence
Monthly to weekly
Investment
Scales with scope
What it is
Sometimes you don't need another full-time leader. You need senior direction, sharp prioritization, and a steady hand on the highest-leverage work. This comes in two intensities: a monthly advisory sounding board when you want experienced judgment on call, or a hands-on fractional lead when you need someone to help run the function. Either way, I set the strategy, focus the team on what actually moves revenue, and roll up my sleeves where it counts.
Two ways to plug in
Pick the intensity that fits where you are. Many founders start with a monthly sounding board, then move into a fractional engagement as the workload grows.
Advisory and sounding board
For founders who want senior marketing judgment on call, without adding headcount.
- Monthly strategy calls
- GTM reviews
- Campaign feedback and creative reviews
- Hiring support, from scorecards to final picks
- Board and fundraise prep
- Funnel and attribution troubleshooting
Monthly retainer. A standing call plus async access between sessions.
Fractional lead
For teams that need someone to actually run marketing part-time and level up the team.
- A clear strategy and focused quarterly priorities
- Channel and budget calls: where to spend, what to cut
- Hands-on work on the highest-leverage projects
- Coaching that levels up your marketers and managers
- AI workflows that multiply a small team's output
Part-time retainer. Weekly working sessions and a real operating rhythm.
How it works
Either way, the engagement settles into a simple rhythm, from a fast diagnostic to steady, compounding momentum:
Diagnose
A fast, honest read on your funnel, data, channels, and team.
Prioritize
A focused roadmap of the few things that move revenue now.
Operate
A standing cadence, monthly or weekly, hands-on where it matters, with clear accountability.
What you walk away with
Senior marketing judgment on tap, whether that's a monthly call or a weekly operating partner, a team that levels up fast, and real momentum, without the cost or commitment of a full-time executive.
Questions I get asked
A fractional leader sets marketing direction and runs the function part-time, without a full-time hire. I plug in to set strategy and priorities, stand up the demand engine and its AI automations, and level up the team and tools you already have, so marketing keeps moving between hires.
A full-time hire is a permanent salary and a long ramp; fractional is senior direction on demand, faster to start and far cheaper. It fits when you need experienced leadership and a clear plan but don't yet have the budget, headcount, or workload for a full-time VP.
It depends on what you need: enough to set direction, keep the engine moving, and unblock the team. More when you're standing something new up, less once it runs itself. The point is leverage on your existing team, not another full-time seat.
When the workload justifies a full-time owner. A good fractional engagement builds toward that: the systems, the playbooks, and often the hire itself. I'd rather set you up to bring marketing in-house than keep you dependent on me longer than the work requires.
Advisory is a monthly sounding board: strategy calls, GTM and campaign reviews, hiring support, board prep, and funnel troubleshooting, so you have senior marketing judgment on call without adding headcount. Fractional is the operating version, where I plug in part-time to actually run the function and level up the team. Many founders start with advisory and move to fractional as the workload grows.
Yes. A monthly advisory retainer is the lowest-commitment way to work together: a standing strategy call plus async access between sessions. It's a common starting point, and it scales up to a hands-on fractional engagement whenever you need more.
Who I work best with
A great fit if
- You're a founder-led B2B SaaS company, roughly $1M to $15M ARR.
- Marketing is a team of 0 to 5, or doesn't exist yet.
- You're ready to scale pipeline, not just ship more campaigns.
- You want someone to own strategy and build the systems, AI included.
Probably not a fit if you want
- Outsourced content production.
- Social media management.
- Design or creative execution.
- Agency-style task fulfillment.
If that's what you need, I'll gladly point you to people who do it well.
Other ways to work together
Let's build your demand engine
I help high-growth B2B SaaS teams turn marketing into a primary revenue channel.
- Goes straight to me, not a team inbox
- A reply within two business days
- An honest take on whether I can help