I take SaaS marketing from zero to a primary revenue channel, then build the AI tooling that lets a small team ship like a big one.
4-7x
more inbound leads
Where I've driven growth
Full-funnel engines built from first principles, zero to primary revenue channel. Lead scoring, intent tracking, routing, the whole machine.
I find the sharp angle and make the whole company say it. Authored a copywriting guide and led a full go-to-market repositioning across the website and every channel.
Copy that converts and content that ranks. I write for the full spectrum of an ICP, from the skeptical practitioner who wants depth to the exec who wants the outcome in one line.
Custom Next.js apps, analytics dashboards, and content pipelines that let small teams ship like big ones.
SEM and paid social run end to end, optimized for ROAS and lead quality.
HubSpot, multi-touch attribution, A/B testing, and funnels that convert.
I write for every level of an ICP. The same product needs one story for the hands-on operator evaluating features and another for the VP signing the check. I build the messaging architecture that keeps both coherent.“
First marketing hire at a Series A SaaS company. Built the function solo, then grew a team. Now sources roughly a third of new closed-won revenue. Designed an AI-native stack so a tiny team ships the output of a much larger one.
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Delightree / Events
Owned flagship presence at the industry's biggest show: keynote sponsorship, a 20-ft video wall, and an off-site networking event. Returned 10:1 pipeline-to-spend and hundreds of event leads.
Migrated attribution from first-touch to multi-touch, built an executive dashboard, and reallocated budget to channels clearing the ROI bar. Ran a CRO program that helped organic search become the top source of new deals.
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"Joseph consistently executes integrated digital campaigns that drive traffic and revenue. He's highly analytical and data-driven, with a creative ability to generate leads and fill the pipeline. I recommend him without reservation."
Levi Faustino
Sales Ops & Strategy Lead · worked with Joseph at NextBite
"Joseph is a creative, detail-oriented, results-generating professional. He grew multiple accounts' audiences dramatically, built his own client-profiling system, and added real value to every brainstorm he joined."
A. Jinnie McManus
Interactive Media Manager, CU Boulder · senior colleague
"Joseph was our go-to for the most complex projects. He turns complicated problems into working solutions fast, and built the systems that ran our operation. I recommend his expertise to any team."
Maj. Brad Gallup, USMC/USAF (Ret.)
Worked with Joseph at Techno+Rescue
"A true professional who communicates clearly and delivers on time. He picks up new tools fast, digs in to solve hard problems, and is a genuine pleasure to work with."
Klaus Holzapfel
Founder · managed Joseph directly
I'm Joseph Ortega, a B2B SaaS marketing leader based in Denver. I tend to be the first marketing hire, the person who builds the demand engine from nothing and then builds the AI systems that make it run lean.
Over the last decade I've taken marketing from zero to a primary revenue channel, run paid programs from five to seven figures, and shipped the custom tools that let small teams punch far above their weight.
I care about results you can tie to revenue, and about doing more with less.
This site is a small example: designed, written, and built by me.
Own and scale your marketing function end to end: strategy, team, and execution under one roof. The first-marketing-hire playbook, run for you.
Learn more arrow_forward compass_calibrationPlug in part-time to set direction, stand up the demand engine, and level up the team you already have.
Learn more arrow_forward boltShort, focused engagements to ship one system: an AI workflow, a funnel rebuild, or a go-to-market repositioning.
Learn more arrow_forwardI help high-growth B2B SaaS teams turn marketing into a primary revenue channel.